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Authenticity doesn’t mean you have to throw the windows wide open and share all of the hard stuff about your business, but sharing some of the real stuff about your organization helps people connect with you.

Don’t underestimate the power of word-of-mouth marketing! While it can happen organically, there are also some things you can do to encourage it.

As we reflect on 10 years in business and the wide range of client projects we’ve completed, we’re sharing three key insights for small business and nonprofit marketing.

We often get asked, “Should my business be on TikTok?” or “Do I need a YouTube channel?” And the answer is — it depends.

Of course, everyone has their own branding and brand style, but following some general guidelines can make your writing more effective.

One of the best ways to form a connection with your target audience is by using emotion in marketing.

Email marketing is a great way to stay in front of your clients and prospects while sharing helpful information with them, but it’s important to honor subscriber preferences in email marketing. It ensures compliance with the rules of your email marketing platform and respects the customer or prospect. Here are some basic tips related to

We talk about clarity in marketing a lot. Why? Because lack of clarity is one of the biggest things that can negatively impact small businesses and small nonprofits in their marketing. Clarity is bigger than what you say and do though — it also includes understanding your audience and how they respond to your message.

Blogging for business has many benefits, especially for consultants, B2B companies, service professionals, and anyone in a complex industry.

Your website is often the first impression someone gets of your business, and first impressions are important! The design of your website is an important component of that first impression, but so are the words on the page.  These five tips for better website content can help you connect with your audience and increase conversions