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When it comes to written content, we know that consistency is key, but valuable content matters as well. Search engines certainly care about consistency, but they also care about value. And the humans reading your content (otherwise known as your prospective customers) absolutely care about the value of the content you provide. Yes, you can […]

Companies and organizations face new problems or challenges every day. It’s one of the many things that come with the job, right? Sometimes it’s simple stuff that’s easily fixed. Other times, the problems are much more complex and stem from a root cause. As Dan Heath talks about in his book, Upstream, you can work

When it comes to setting marketing goals, it’s important to be strategic. But what does that mean exactly? Do you have to set SMART goals for everything? If you’re not familiar with the concept of SMART goals, it stands for specific, measurable, achievable, relevant, and time-bound. Or can you dream bigger and have some lofty

Whether you are in retail, professional services, or any other industry – we have to face the fact that it’s not possible to be all things to all people. As a business, you have to decide who you are and what you will focus on. It’s a process, and the work is never truly finished,