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A communications plan serves as a road map for your organization, as it defines your audience, captures your key messages, and outlines action steps necessary to get your message to your audience. All too often, an organization finishes a communications plan and intends to self-implement that plan, but they struggle to stay on track with

If you’re using email marketing to reach your customers, you may be wondering about what email metrics you should be tracking. As with anything, you first need to identify your goals for email marketing. Whether you are simply sharing information with your audience or promoting products to drive sales, know your goals before you decide

We’ve all had those moments when juggling marketing priorities for our business feels overwhelming. There’s social media content to write, a new flyer to create, numbers to crunch regarding that last big promotion, and so much more. In the midst of juggling all those priorities, it’s easy to lose sight of what’s most important. Big

There are many different reasons that companies introduce blogging into their marketing mix. Whether you’re outsourcing your blogging or doing it all yourself, a strong blogging strategy starts with identifying your goals. If you’re currently blogging for your business or thinking about it, do you know your primary goal for blogging? Your goals might include

When it comes to editing marketing content for your business, there’s one important step we always recommend and that’s taking a step away from your content. Yep, you read that right. We rarely write anything and post it the same day because there’s so much value in letting your content sit for a little while,

Communication is one of the most important practices in our personal and professional lives. It’s not just about the idea you’re trying to communicate, but also learning how to communicate clearly. Clear and consistent communication is key, whether we’re talking about written communication or verbal communication. How do you make sure you to communicate clearly,

Social media content creation takes time and energy. From writing to editing to scheduling, you want to make sure that your social media strategy makes sense for your business. But before all of that, you first want to identify where you’ll be posting your content to ensure your message is reaching your audience. Here are

When people think of branding, they often think of an organization’s logo, brand colors, or other visual aspects. The visual element is certainly a piece of the brand, but branding overall is much bigger than that. Branding includes things like your voice, writing style, and the general feeling people get when they interact with your

Accessibility is an important but often overlooked aspect of marketing. What exactly is accessibility in marketing? Accessibility is the process of making your marketing tools and technologies accessible to everyone, including those with disabilities such as impaired vision, hearing loss, speech disabilities, and neurological or cognitive limitations.  When you’re creating your marketing strategy, the goal

AI content creation got lots of attention recently with the release of ChatGPT, but it’s certainly not the only AI content creation tool available. There are plenty that promise to write your blog content, social media content, or website content. And, yes, some that will write papers for high school or college students. But are

When it comes to writing content for marketing purposes, you have two audiences to serve: your human audience reading the posts and the search engine bots scanning and evaluating your content. The reality of the situation is that when the search engine bots are happy, there’s a higher chance of people seeing your content when

If you look at your social media feed with marketing in mind, you’ll notice a wide range of post styles and lengths. Which might make you wonder about your social media strategy and whether you’re hitting the ideal length for social media posts. Do the algorithms have a minimum or maximum word count? Is shorter