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Search engine optimization (SEO) is essential for small businesses and small nonprofits who want to improve visibility and attract more customers. If you want your business to appear higher in search results when someone is looking for a service you offer, it all starts with improving your SEO. Here are four ways to improve SEO

Social media is one of the best ways to reach your audience for marketing your business, but many small business owners find it daunting to consistently create engaging content. Have you ever felt like you’re just saying the same thing over and over? Are you sometimes struggling to come up with anything to say at

Customer loyalty is essential for small businesses. When you build customer loyalty, you’re not only creating a chain of repeat purchases, but also creating personal relationships with people who will advocate for you and your business. Here are three ways small businesses can build customer loyalty. Provide exceptional value How can you go above and

Making the most out of your small business marketing budget starts with focusing on strategy and then making decisions aligned with that strategy.

It’s a new year, and that means new small business marketing trends for 2025. Or does it? Trends, yes. New… not exactly. Most of the trends we expect to see this year are carrying over from last year, though there may be new ways to leverage them in your business.  The good thing about these

The end of one year and the start of the next always sparks some reflection, but especially when the past year included celebrating 10 years in business. The StoryPath team has been reflecting on the opportunities, the accomplishments, and the lessons learned through a decade of helping small businesses grow. In this article, we’re sharing

As a small business owner, you wear a lot of different hats in your organization, and each hat comes with its own unique challenges. Sometimes juggling all those hats can lead to marketing roadblocks.

Small businesses often don’t have big marketing budgets, and that makes it even more important to set attainable small business marketing goals.

Strategy should always be the first step in nonprofit marketing (or any marketing), but that’s not always what happens.

Many small businesses naturally take this approach in interacting with their customers, but not everyone takes a customer-first marketing approach.

There’s value in segmenting an email marketing list to reach the right customers with the right message at the right time.

Balance and consistency are two of the most important factors when it comes to the ideal length for social media posts.