Archive for General

Can You Make That Go Viral?

In today’s ever-connected social media world, some things just spread like wildfire. A Facebook post or an online video gets posted, and people find the content engaging or funny or thought provoking, so they share it. And then more people share it, and more people, and so on. Whether the original poster intended it or […]

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Matching Your Marketing to Your Goals

When we work with clients to create a communications plan, some of the first questions we ask are about their business goals and where they are in relation to those goals. After all, it helps to know where you want to go in order to successfully get there. Some businesses spend a lot of money […]

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Finding Your Voice

For any brand, whether large or small, it’s important to find your voice. When we talk about voice, we’re primarily talking about written words, whether online or offline. But, voice is intertwined with your brand’s personality, so it’s important to make sure that the written voice matches the in-person brand experience for your customers as […]

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How To Identify Customer Stories for Marketing

Some sales and marketing people can talk all day about key features, return on investment, and why their product or service is the best option on the market. But have you ever met a salesperson who told you a story instead? They tell you about a business similar to yours, the challenges they were facing, […]

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The Basics of Word-of-Mouth Marketing

WOM? WOMM? What?? Marketing and communications people do love acronyms. Both WOM and WOMM mean word-of-mouth marketing: when people who have used your service or engaged with your content share it with other people. And it’s important to note the distinction between word of mouth (which happens naturally) and word of mouth marketing (which you […]

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Tailoring the Message to the Audience

‘Tis the season for tricks and treats. Did you know there are regional differences about the process of trick or treating? For example, in St. Louis, kids don’t simply say “trick or treat” for their candy. Kids in St. Louis have to tell a joke for their candy. When I first found out about this […]

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3 Elements of a Good Story

With a business name of StoryPath Communications, it’s no surprise that we frequently talk about stories and how powerful they can be in marketing. Why? Because stories stick with people. They create an emotional connection. They give your audience a place to see themselves. Think about this: how many times have you heard a speaker […]

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Who’s Your Audience?

Let’s pretend we’re on a short fishing trip. What are you trying to catch? If you say, “I’ll take anything with a head and a tail,” you might end up with a turtle or even a snake on the end of your line. That’s probably not really what you want on your fishing excursion, is […]

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Communications Plans: An Overview

You may be asking yourself, “What exactly is a communications plan?” Before we answer that question, let’s take a step back and talk about the word communications and what it means to us. Communications is simply about how you communicate… to your board, your stakeholders, your customers, your employees, your partner organizations, your volunteers, your […]

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Welcome to the StoryPath Communications blog!

Thanks for stopping by our new — and long overdue — blog. Let’s be honest here: blogging takes time, and it’s easy for any company to push it to the back burner amid other more pressing projects. But as we have advised many clients, blogging also presents a great opportunity to position your expertise, keep […]

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