Archive for General

Why Every Organization Should Do a Communications Audit

The word audit can be a little scary, right? After all, nobody wants to be subject to an IRS audit. But a communications audit is something that’s proactive and can be empowering for your organization. What exactly is a communications audit? It’s the process of stepping back and looking at the big picture of your […]

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A Different Approach to Direct Mail

Direct mail is a marketing strategy that declined dramatically back in 2008 but has seen a slight increase in use in the past few years. Traditionally, direct mail is when you buy an address list, create a promotional printed piece, and pay a bulk rate to mail it to that list. When most people think […]

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Marketing with a Small Budget

Small business owners, especially those just starting their business, frequently have to juggle competing priorities within a relatively small budget. And all too often, marketing doesn’t get classified as a high priority in that budget. Yet marketing is an important piece of the puzzle for small businesses. When marketing is neglected, it’s difficult for a […]

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Communicating in a Crisis

The world changed significantly with the onset of the coronavirus pandemic, and it has quickly shifted the way many small businesses operate. Some businesses are closed until further notice, while others have shifted to online ordering for delivery or curbside pickup. Other companies are busier than ever, especially those that support businesses who are shifting […]

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Not All Marketing Happens Online

With all the attention on websites, SEO, email, and social media, it’s easy to get caught up in digital and online marketing efforts. It seems pretty easy and convenient, because you can work on digital marketing whenever you have the time and schedule posts or emails to happen at the right time for your customers. […]

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Why Updating Your Website Regularly Matters

If you want people to find your business when they’re searching online for businesses like yours, it’s important to update your website regularly. As you probably know, Google basically runs the internet. Of all internet searches performed worldwide, close to 90% of them happen on Google. Ultimately, their goal is to serve up content that […]

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Engaging Volunteers in Nonprofit Marketing

Many nonprofit organizations depend on help from volunteers, and sometimes that includes using volunteers in nonprofit marketing. Having volunteers on your team can be beneficial in many ways, including keeping costs down for the organization and creating rewarding opportunities for individuals with specific skills to give back to their community. From volunteers who serve on […]

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What Social Media Channels Should You Use?

There are lots of different social media channels available for small businesses to use in promoting their business. There’s Facebook, Twitter, Instagram, LinkedIn, and Snapchat, to name a few. So how do you decide which ones to use? For small business owners, it comes down to knowing your audience, knowing your brand, and knowing what […]

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Are You Breaking Copyright Law in Your Marketing?

Most people would agree that it’s wrong to walk into a store, slip something into your bag, and then walk out without paying for it. Yes, some people do it, but it’s still breaking the law and it’s still wrong. The same goes for violating copyright laws and other laws that apply to creative works […]

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Why Consistency Matters in Marketing

Small business owners wear a lot of hats, and that means sometimes consistency suffers. Small business owners are working in their business and on their business at the same time—handling customer requests, keeping up with the books, maintaining networking relationships, and so much more. All too often, marketing is one of the hats that gets […]

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