What Social Media Channels Should You Use?

There are lots of different social media channels available for small businesses to use in promoting their business. There’s Facebook, Twitter, Instagram, LinkedIn, and Snapchat, to name a few. So how do you decide which ones to use? For small…

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Are You Breaking Copyright Law in Your Marketing?

Most people would agree that it’s wrong to walk into a store, slip something into your bag, and then walk out without paying for it. Yes, some people do it, but it’s still breaking the law and it’s still wrong….

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Why Consistency Matters in Marketing

Small business owners wear a lot of hats, and that means sometimes consistency suffers. Small business owners are working in their business and on their business at the same time—handling customer requests, keeping up with the books, maintaining networking relationships,…

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Can You Make That Go Viral?

In today’s ever-connected social media world, some things just spread like wildfire. A Facebook post or an online video gets posted, and people find the content engaging or funny or thought provoking, so they share it. And then more people…

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Matching Your Marketing to Your Goals

When we work with clients to create a communications plan, some of the first questions we ask are about their business goals and where they are in relation to those goals. After all, it helps to know where you want…

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Finding Your Voice

For any brand, whether large or small, it’s important to find your voice. When we talk about voice, we’re primarily talking about written words, whether online or offline. But, voice is intertwined with your brand’s personality, so it’s important to…

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How To Identify Customer Stories for Marketing

Some sales and marketing people can talk all day about key features, return on investment, and why their product or service is the best option on the market. But have you ever met a salesperson who told you a story…

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The Basics of Word-of-Mouth Marketing

WOM? WOMM? What?? Marketing and communications people do love acronyms. Both WOM and WOMM mean word-of-mouth marketing: when people who have used your service or engaged with your content share it with other people. And it’s important to note the…

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Tailoring the Message to the Audience

‘Tis the season for tricks and treats. Did you know there are regional differences about the process of trick or treating? For example, in St. Louis, kids don’t simply say “trick or treat” for their candy. Kids in St. Louis…

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3 Elements of a Good Story

With a business name of StoryPath Communications, it’s no surprise that we frequently talk about stories and how powerful they can be in marketing. Why? Because stories stick with people. They create an emotional connection. They give your audience a…

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