Tailoring the Message to the Audience

‘Tis the season for tricks and treats. Did you know there are regional differences about the process of trick or treating? For example, in St. Louis, kids don’t simply say “trick or treat” for their candy. Kids in St. Louis…

Read More →

3 Elements of a Good Story

With a business name of StoryPath Communications, it’s no surprise that we frequently talk about stories and how powerful they can be in marketing. Why? Because stories stick with people. They create an emotional connection. They give your audience a…

Read More →

Who’s Your Audience?

Let’s pretend we’re on a short fishing trip. What are you trying to catch? If you say, “I’ll take anything with a head and a tail,” you might end up with a turtle or even a snake on the end…

Read More →

Communications Plans: An Overview

You may be asking yourself, “What exactly is a communications plan?” Before we answer that question, let’s take a step back and talk about the word communications and what it means to us. Communications is simply about how you communicate……

Read More →

Welcome to the StoryPath Communications blog!

Thanks for stopping by our new — and long overdue — blog. Let’s be honest here: blogging takes time, and it’s easy for any company to push it to the back burner amid other more pressing projects. But as we…

Read More →