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Of course, everyone has their own branding and visual language, but following some general guidelines can make your writing more effective.

One of the best ways to form a connection with your target audience is by using emotion in marketing.

Email marketing is a great way to stay in front of your clients and prospects while sharing helpful information with them, but it’s important to honor subscriber preferences in email marketing. It ensures compliance with the rules of your email marketing platform and respects the customer or prospect. Here are some basic tips related to

We talk about clarity in marketing a lot. Why? Because lack of clarity is one of the biggest things that can negatively impact small businesses and small nonprofits in their marketing. Clarity is bigger than what you say and do though — it also includes understanding your audience and how they respond to your message.

Blogging for business has many benefits, especially for consultants, B2B companies, service professionals, and anyone in a complex industry.

Your website is often the first impression someone gets of your business, and first impressions are important! The design of your website is an important component of that first impression, but so are the words on the page.  These five tips for better website content can help you connect with your audience and increase conversions

If someone hears about your business from a friend or finds your business through an online search, they’re likely headed to your social media to check out who you are and what you do.

We recently rolled out a new service offering related to small business marketing strategy, VIP Strategy Sessions.

As a small business owner, there’s usually a lot going on all at once, and it can be hard to keep everything on track. When things get especially hectic, some of your marketing tasks can slip through the cracks. The truth is a lot of small businesses make their marketing harder than it needs to

In marketing, there’s something called the rule of seven, which says that a customer must be exposed to your brand seven times before they commit to buying from you. It’s not quite that simple, of course, but the general idea is that repetition in your marketing matters. One single exposure likely isn’t enough for someone

Ever sat down to write a blog or a social media post for your business and stared at a blank page for way too long? The trick to avoiding that is always having a list of content ideas to pull from. Whether you go as far as creating a full editorial calendar or simply keep

A communications audit sounds pretty intense, and it can be, but regularly doing an audit of your materials can help keep your message and your content consistent. With the new year right around the corner, it’s the perfect time to take a step back to look at everything you’re doing with fresh eyes. Put yourself