Author Archive for StoryPath Communications

Why Updating Your Website Regularly Matters

If you want people to find your business when they’re searching online for businesses like yours, it’s important to update your website regularly. As you probably know, Google basically runs the internet. Of all internet searches performed worldwide, close to 90% of them happen on Google. Ultimately, their goal is to serve up content that […]

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Engaging Volunteers in Nonprofit Marketing

Many nonprofit organizations depend on help from volunteers, and sometimes that includes using volunteers in nonprofit marketing. Having volunteers on your team can be beneficial in many ways, including keeping costs down for the organization and creating rewarding opportunities for individuals with specific skills to give back to their community. From volunteers who serve on […]

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What Social Media Channels Should You Use?

There are lots of different social media channels available for small businesses to use in promoting their business. There’s Facebook, Twitter, Instagram, LinkedIn, and Snapchat, to name a few. So how do you decide which ones to use? For small business owners, it comes down to knowing your audience, knowing your brand, and knowing what […]

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Are You Breaking Copyright Law in Your Marketing?

Most people would agree that it’s wrong to walk into a store, slip something into your bag, and then walk out without paying for it. Yes, some people do it, but it’s still breaking the law and it’s still wrong. The same goes for violating copyright laws and other laws that apply to creative works […]

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Why Consistency Matters in Marketing

Small business owners wear a lot of hats, and that means sometimes consistency suffers. Small business owners are working in their business and on their business at the same time—handling customer requests, keeping up with the books, maintaining networking relationships, and so much more. All too often, marketing is one of the hats that gets […]

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Can You Make That Go Viral?

In today’s ever-connected social media world, some things just spread like wildfire. A Facebook post or an online video gets posted, and people find the content engaging or funny or thought provoking, so they share it. And then more people share it, and more people, and so on. Whether the original poster intended it or […]

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Matching Your Marketing to Your Goals

When we work with clients to create a communications plan, some of the first questions we ask are about their business goals and where they are in relation to those goals. After all, it helps to know where you want to go in order to successfully get there. Some businesses spend a lot of money […]

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Finding Your Voice

For any brand, whether large or small, it’s important to find your voice. When we talk about voice, we’re primarily talking about written words, whether online or offline. But, voice is intertwined with your brand’s personality, so it’s important to make sure that the written voice matches the in-person brand experience for your customers as […]

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How To Identify Customer Stories for Marketing

Some sales and marketing people can talk all day about key features, return on investment, and why their product or service is the best option on the market. But have you ever met a salesperson who told you a story instead? They tell you about a business similar to yours, the challenges they were facing, […]

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The Basics of Word-of-Mouth Marketing

WOM? WOMM? What?? Marketing and communications people do love acronyms. Both WOM and WOMM mean word-of-mouth marketing: when people who have used your service or engaged with your content share it with other people. And it’s important to note the distinction between word of mouth (which happens naturally) and word of mouth marketing (which you […]

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